Promotion Committee

Overview
The Promotion Committee sells a positive image of the downtown Main Street district and encourages consumers and investors to live, work, shop, play, and invest in the Main Street district.

Functions
By marketing our district's unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers.

These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area.

Leadership
Joy Walton serves as the Committee Chairwoman.

Objectives
The Evanston Main Street Board of Directors identified the following objectives for this committee:
  • Marketing - Develop a marketing plan and strategy for the Evanston Main Street
  • Special Events - Develop an event calendar and implementation plan
  • Retain Promotions - Identify appropriate promotions and actively participate to assist with them
  • Retail Development - Work to improve the image of downtown businesses with the shopping public