Mission Statement:
Evanston URA/Main Street promotes a vibrant downtown to live, work, shop and play through preservation and revitalization. 

Vision Statement:
Downtown Evanston tells a story and captures the spirit of community.
It is a gathering place to work and play with a thriving and unique retail center.
           Every resident is proud of this wonderful, historic downtown and is excited to play an active role in its development.
Our revitalized downtown is a place where people love to go and want to return.